Web-TV
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The world’s biggest TV channel
The second largest search engine. The world’s third most visited site. The place where about 4% of all time is spent online. There are many ways to describe YouTube other than what it really is – the world’s biggest TV channel.
How much do you invest in TV commercials? What is your reach? How about segmentation capabilities? Wouldn’t it be nice to cut a big chunk from your spend, while increasing both reach and relevance? As online video advertising moves into the realm of real-time buying all this becomes possible. By continuously optimising campaigns, costs can be reduced to ensure CPMs are below threshold levels, while at the same time reaching exactly the relevant audience. Add the fact that you are always alone in the ad spot and only pay when someone actually sees your whole ad, and you have a pretty decent advertising opportunity!
However, this new way of buying media isn’t really plug and play like the old ways. It takes proactive ad campaign management, review and analysis of placement and targeting performance, as well as a creative mindset in order to find new relevant placements for ads. At its core, real-time buying of video ad placements online is much like its older brother, search advertising. Proactivity, analytical abilities and creativity are key. We’re happy to say you’ve come to the right place for all three.
Have you already invested in your video ads and would like to achieve a better return from your investment?
Read more about how we can help you with your marketing efforts, or get in touch with our Web-TV team today!
