Social Sales Download product sheet (PDF)

Selling the social way

Get more sales with the power of hyper-targeted social advertising

“Do you use all of Facebook to offer your products and services
to your target group?”

The incredible increase in active Facebook users in recent years is good news for advertisers. The world’s most popular social networking site offers the possibility to target highly specific demographics with precision while maintaining a critical mass.

This makes Facebook useful not only for branding and conversation but also as a highly effective response channel. If you are looking for leads, installs, downloads or direct sales, then you are able to target your potential clients where they spend the most of their online time. Combine a sales focused advertising campaign with an active Facebook page and you are able to target fans and friends of fans with a time limited or an ongoing campaign. Making the campaign social by design will help your consumers to share your offer with their friends, creating a word of mouth effect.

Keybroker is a pioneer in social advertising. Thanks to our advertising tool Qwaya we’re able to professionally manage campaigns with the facility to perform extended micro-targeting. The tool allows the production and optimisation of multiple perfectly targeted ads in a short period of time, and has the capacity to specify narrow target groups not only according to age but also in combination with interests and education levels, to rapidly select text and images tailored to highly specific audiences. Experienced Campaign Analysts make sure that your ad copy and display ads perform according to your target.

Channels for Social Sales:
Facebook, LinkedIn

Your objectives with Social Sales

• Increase sales volumes and order value while engaging your fans
• Increase high quality lead volumes and decrease customer acquisition cost
• Increase social media followers, fans and your user base
• Profitable online sales

How we reach your objectives

• Campaign concepts that are social by design
• Design and creation of campaign components, such as Facebook tabs and ad creatives
• Continuous monitoring of campaign activity and optimisation of components to ensure maximum impact
• Target audience analysis and segmentation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Social Sales includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tool Qwaya
• A success-based pricing model with full transparency
• International delivery across geographical markets
• Close cooperation with Facebook
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Social Sales campaigns with the main purpose of driving profitable online sales, the KPIs are typically:

• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead

Pricing for Social Sales

Performance fee

• Success fee (e.g. threshold on Customer Acqusition Cost (CAC) or % of order value)
• Commission (e.g. fixed amount per action (sale or lead) or % of order value)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords, target group analysis and campaign structure
• Custom price for production of Facebook page
• Custom price for landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns