Social Relations Download product sheet (PDF)

Join the conversation

Build relations and learn from your customers with social media

“Are you part of your customers’ daily dialogue on social networks?”

With the exploding popularity of social networks anyone can connect and start a conversation around a brand. This spells an amazing opportunity to reinforce relationships with your existing customers, as well as to build bonds with new prospects. With distribution across almost all demographic groups, chances are your customers are already there.

By engaging your fans in a conversation, you will not only strengthen your relationships but also make them spread the word about you. Since every interaction between your brand and a fan will be shown up to as many as 130 people, your efforts to retain your current customers will actually also function as branding efforts. And not just branding at scale, but also with a social context.

We use the three-step model to get the most out of Facebook and other social networks – Build, Engage and Amplify. The first step is building a presence – preferably a page, app, place or a combination of these. In step number two we Engage fans and acquire likes through paid and unpaid activities. With your fan base built up the next step is to Amplify – by getting your fans to do activities that come into their friends’ news feeds (organic amplification), or use sponsored stories to reach fans and friends of fans (paid amplification).

At Keybroker we will actively manage all your interactions with existing and potential clients, keep up the dialogue and build campaigns that spread the word about your brand to fans and friends of fans. So let’s build up your social media presence and take part in the ongoing conversation. Your customers expect you to.

Channels for Social Dialogue:
Facebook, LinkedIn, Twitter, Google+

Your objectives with Social Dialogue

• Establish social media brand presence
• Uphold brand presence in social media
• Increase customer support availability
• Improve quality and efficiency of your communication activities
• Gain insights about your target audience
• Be more credible as you engage with your customers

How we reach your objectives

• Design and creation of social media profile according to your needs, such as Facebook pages
• Planning, scheduling and management of the dialogue with your customers and fans
• Monitoring of conversation and taking action when appropriate, by interacting with your customers and fans
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Social Dialogue includes:

• A complete set-up of your social media presence tailored to meet the objectives
• Full moderation of your social media presence
• A dedicated delivery team of Campaign Analysts to design, plan and optimise your Facebook presence and conversation
• A social media conversation calendar synchronised with your other marketing activities
• An advantage through competitor and market analysis
• Expertise across social networks, search engines, content networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• A success-based pricing model with full transparency
• International delivery across geographical markets
• Close cooperation with the leading social networks, Facebook and LinkedIn
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Social Dialogue, the main purpose is to interact with your customers and the KPIs are typically:

• Number of interactions
• Number of likes
• Monthly active users
• Post views
• Post feedback
• Follower demographics

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Social Sales campaigns with the main purpose of driving profitable online sales, the KPIs are typically:

• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead

Pricing for Social Dialogue

Performance fee

• Success fee (e.g. per interaction)

Fixed fee alternative

• Monthly flat fee

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including target group analysis
• Custom price for production of Facebook page
• Custom price for landing page optimisation or other production

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns