Social Branding Download product sheet (PDF)

Let your fans express their love for you

Leverage your social presence to engage people with your brand

“Are you present where your customers are, and do they care about you?”

Social media is a massive force that creates an amazing opportunity for your brand to use your presence on social networks as the hub of your marketing efforts. Build new, long lasting relationships with potential customers and reinforce bonds with your loyal fans. Every brand has its ambassadors, and it’s now possible to identify yours and help them express their affinity for you. Combining astounding reach with a large dose of social relevance makes Social Branding an integral part of your online marketing.

We use the three-step model to get the most out of Facebook and other social networks – Build, Engage and Amplify. The first step is building a presence – preferably a page, app, place or a combination of these. In step number two we Engage fans and acquire likes through paid and unpaid activities. With your fan base built up the next step is to Amplify – by getting your fans to do activities that come into their friends’ news feeds (organic amplification), or use sponsored stories to reach fans and friends of fans (paid amplification).

With branding campaigns that are truly social by design and engaging, brand ambassadors will spread the word about brands that they like to their friends. With Facebook’s huge reach the potential number of people that you are able to reach are greater then any TV channel. To make it easier for you we measure your social media reach in terms of traditional marketing metrics, like gross rating point, making it it easy for you to appreciate the value of Facebook and LinkedIn as components of your marketing mix.

Channels for Social Branding:
Facebook, LinkedIn, Twitter, Google+

Your objectives with Social Branding

• Increase brand mentions in social networks
• Identify brand ambassadors
• Make it easy for customers to engage with your brand
• Build and strengthen bonds with social media users
• Position brand through social media
• Launch products or services and generate buzz

How we reach your objectives

• Design and creation of your social network presence social profile pages, such as Facebook pages
• Branding campaign concepts that are social by design
• Target group analysis and segmentation
• Design and creation of campaign components, such as Facebook tabs and ad creatives
• Continuous monitoring of campaign activity and optimisation of components to ensure maximum impact
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Social Branding includes:

• A dedicated delivery team of Campaign Analysts to design, plan and manage your campaign
• Expertise across social networks, search engines, content networks and affiliate networks
• A social media conversation calendar synchronised with your marketing activities
• A proven and successful methodology
• Technology with in-house and third-party tools that are leaders in the industry
• A success-based pricing model with full transparency
• International delivery across geographical markets
• Close cooperation with the leading social networks like Facebook and LinkedIn
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Social Branding campaigns with the main purpose of engaging people around your brand, the KPIs are typically:

• Number of new likes
• Target group and social reach
• Number of connections
• Monthly active users
• Post views
• Post feedback
• Social media mentions

Pricing for Social Branding

Performance fee

• Success fee (e.g. performance fee per fan and like)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for production of Facebook pages
• Custom price for landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns