Search Sales Download product sheet (PDF)
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Let Google be your storefront
Show the right offer to the right customer at just the right time
“Are your online sales profitable enough,
and how could you grow them even more?”
Effective search marketing requires you to keep track of and bid for thousands of keywords in a variety of languages across a wide range of digital channels. But that’s not all – to really excel you need to show the right offer to the right consumer at just the right time.
To do this across entire product ranges that are constantly in flux takes time and skill. Through clever automation Keybroker’s proprietary tool RealTime Ads™ attacks this challenge.
RealTime Ads™ is an end-to-end technology that enables the search advertising to be customised to meet your specific business objectives. It works in cooperation with your inventory database from your warehouse management system, obtaining dynamic information on all products, current prices, up-to-the-minute stock availability and links to where each product can be found on your site. It converts this valuable information into text and keywords, which it then publishes as search advertising.
We’re able to ensure that every product is automatically advertised with the correct price and a direct link for easy buying. If a product goes out of stock, its ad is deactivated, while price changes are reflected instantly too. All this helps provide a relevant user experience, more click-throughs – and increased sales.
Channels for Search Sales:
Google Search, Yahoo! Search, Bing Search
Your objectives with Search Sales
- Profitable online sales
- Increase website sales volumes and order value
- Increase high quality lead volumes to website
- Decrease website customer acquisition cost
- Increase sign-ups and registrations on website
How we reach your objectives
- Design and creation of search sales ads, keywords and campaign structure
- Automated custom ad and keyword creation for 100% of your products using RealTime Ads™
- Strategic bidding and copy/keyword combination
- Monitoring and analysis of market, search trends and competitors
- Communication synchronised with other marketing activities
- Continuous measurement, analysis and reporting on campaign activity and performance
Keybroker’s Search Sales includes:
- A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
- An advantage through competitor and market analysis
- Expertise across search engines, content networks, social networks and affiliate networks
- Methodology, technology and tools that are leaders in the industry
- The powerful tools of RealTime Ads™ and CampaignControl®
- A success-based pricing model with full transparency
- International delivery globally across geographical markets
- Close cooperation with the leading search engines such as Google, Yahoo! and Bing
- Measurement and reporting with full transparency
Looking at the KPIs
All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Search Sales campaigns with the main purpose of driving profitable online sales, the KPIs are typically:
- Sales, in terms of number of transactions, average order value and total order value
- Leads, in terms of number of leads
- Cost per acquisition for a sale or a lead
Pricing for Search Sales
Performance fee
- Success fee (e.g. threshold on Customer Acqusition Cost (CAC) or % of order value)
- Commission (e.g. fixed amount per action (sale or lead) or % of order value)
Other applicable fees
- Minimum monthly fee agreed
- Set-up fee including ads, keywords and campaign structure
- Custom price for landing page optimisation or other production
- System fee: fixed fee per click
Traffic
- All media is transparently invoiced at cost
Contract
- 6 months minimum for continuous, always-on campaigns
