Search PR & Relations Download product sheet (PDF)

Be there when your customers need you

Leverage Google search as a customer support and PR channel

“Do your customers get the right information at the time
when they want it the most?”

Searching for information on Google is standard practice for most people looking for current events, hot news, crisis information and other topics. Have you received press coverage recently that has made people want to find out about your company? Maybe some negative news is being spread across the web and you want to handle it correctly. Or, maybe your clients are just trying to reach you.

You have the opportunity to make sure that you are matching searches around your company – or individuals in your organisation – with your own message. For example, an energy company in the middle of an environmental crisis might want to publish an ad whenever people are searching for “oil on the beach”.

Channels for Search PR & Support:
Google Search, Yahoo! Search, Bing Search

Your objectives with Search PR & Support

• Ensure visibility on strategic search queries and control information flow
• Supply the right information to customers, press, investors and other stakeholders
• Increase customer support availability
• Improve crisis communication efficiency

How we reach your objectives

• Design and creation of Search PR & Support ads, keywords and campaign structure
• Search PR & Support campaign implementation and optimisation
• Search trend, competitor and market monitoring and analysis
• Close communication with your communications and marketing departments
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Search PR & Support includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTime Ads™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Search PR & Support campaigns with the main purpose of providing correct information or managing client relations, the KPIs are typically:

• Impression share (how you show up on all relevant searches related to your information goals)
• Cost per thousand impressions (cost per mille), CPM
• Average cost per click, CPC
• Number of impressions
• Number of clicks
• Click-through rate, CTR

Pricing for Search PR & Support

Performance fee

• Success fee (e.g. % bonus for increasing share of impressions)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns
• Customer period for limited for PR and crisis management campaigns