Search Branding Download product sheet (PDF)

Put your sign up on the high street

Build your brand with all searches relevant to your business

“Is it you – or your competitors – who show up when people search on your keywords?”

In today’s hyper-fragmented media landscape, Google and other major search engines are some of the few places where you reach almost all audiences. The crowd is huge and you don’t pay for ad impressions, only for clicks. To communicate brand value for every search in your category and market for relevant keywords, products and services is a natural opportunity to make your brand top of mind.

Search branding works in two ways. First, people see your branding message in ads in their search results when they are looking for something related to your business. Since they already have their mind set on the right topic they are your perfect audience. Besides all the impressions you receive, people also click your ads to read more about you on your website. We probably don’t have to explain how valuable that is in terms of branding – actually having the consumer at your online property. You don’t get a better chance to communicate your branding message!

Channels for Search Branding:
Google Search, Yahoo! Search, Bing Search

Your objectives with Search Branding

• Increase search impression share
• Ensure you are visible on all relevant searches
• Drive visits to your website to further increase awareness
• Ensure visibility on strategic search queries important to your business
• Achieve persistent brand presence in search

How we reach your objectives

• Design and creation of search branding ads, keywords and campaign structure
• Search branding campaign implementation and optimisation
• Search trend, competitor and market monitoring and analysis
• Communication synchronised with other marketing and advertising activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Search Branding includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your ads
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTime Ads™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across your geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse and improve the results. For Search Branding campaigns with the main purpose of increasing visibility and awareness, the KPIs are typically:

• Impression share (how you show up an all relevant searches in your category)
• Cost per thousand impressions (cost per mille), CPM
• Average cost per click, CPC
• Number of impressions
• Number of clicks
• Click-through rate, CTR

Pricing for Search Branding

Performance fee

• Success fee (e.g % bonus for increasing share of impressions)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for landing page optimisation or other production

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns