Mobile Sales Download product sheet (PDF)

Sales on the go

Get more sales and leads by reaching out to mobile customers

“Ok, so you have online advertising, but is it designed for mobile users and their smartphones?”

Mobile internet and smartphone usage is exploding, meaning more and more people are using their mobile phones for doing what they previously did on their desktops – including looking for products and services to purchase. All you need to do is signal that you are there to deliver to mobile internet users. Solve it with local ads showing your store’s location relative to the user, ads and campaigns designed for mobile users or by driving installs of your mobile app.

Channels for Mobile Sales:
Google Search, Google Mobile Display Network, AdMob

Your objectives with Mobile Sales

• Increase sales volumes and order value on mobile website
• Increase high quality lead volumes to mobile website
• Decrease customer acquisition cost for mobile website
• Increase mobile app installs
• Increase visitor volume to physical store
• Increase sign-ups and registrations on mobile website

How we reach your objectives

• Design and creation of mobile campaign concepts
• Analysis of channel and message placement options
• Design and creation of mobile campaign components, such as mobile ads and landing pages
• Monitoring of campaign performance, with continuous optimisation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Mobile Branding includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTime Ads™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Mobile Sales campaigns with the main purpose of driving profitable online sales, the KPIs are typically:

• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead

Pricing for Mobile Sales

Performance fee

• Success fee (e.g. threshold on Customer Acqusition Cost (CAC) or % of order value)
• Commission (e.g. fixed amount per action (sale or lead) or % of order value)

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for apps, landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns