Mobile Branding Download product sheet (PDF)

Reach your customers on the go

Tap into the booming mobile advertising to strengthen your brand

“Twenty-three percent of all time accessing the Internet
is via a mobile device. Are you there?”

People’s behaviour is changing and the internet is increasingly accessed from mobile devices. Mobile click-through rates are actually higher compared to desktop, signalling that users are even more forward leaning when using their phones.

Great new opportunities for your branding efforts are surfacing, with new ad formats and possibilities continuously being introduced. Usage is exploding and marketing opportunities are evolving quickly – and best of all, it’s not too late to be early!

Channels for Mobile Branding:
Google Search for iPhones, Android and other devices, Google Mobile Display Network, AdMob

Your objectives with Mobile Branding

• Reach mobile users with your brand message
• Increase usage of your app
• Position your brand among mobile users through useful services
• Launch products or services and generate buzz in mobile channels
• Launch and promote your mobile app

How we reach your objectives

• Design and creation of mobile branding concepts
• Analysis of channel and message placement options
• Design and creation of mobile-specific campaign components, such as mobile ads and landing pages
• Monitoring of campaign performance, with continuous optimisation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Mobile Branding includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTime Ads™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Mobile Branding, the main purpose is to increase brand awareness and usability for mobile customers, and the KPIs are typically:

• Clicks
• Impressions
• Impression share
• Cost per thousand impressions (cost per mille), CPM
• Brand searches
• Frequency
• Social media mentions
• Site visits
• Lead conversions to app page

Pricing for Mobile Branding

Performance fee

• Success fee (e.g. threshold on Customer Acqusition Cost (CAC) for app installs, % bonus for increasing share of impressions)

Fixed fee alternative

• Monthly flat fee

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including target group analysis
• Custom price for production of apps and mobile web pages
• Custom price for landing page optimisation or other production

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns