Click2Call Sales Download product sheet (PDF)

Don’t call customers, let them call you

Get high quality leads for your call centre via Google search

“You already have a call centre, so direct clients there for more sales!”

With the smartphone revolution new opportunities are arising for driving sales and leads to your business. User behaviour is evolving and demands on companies increase as users expect to do more with their smartphones.
However, complex products and services are hard to present within the limited mobile format, and some people are more comfortable talking to a real person. Your potential customer is already holding a phone in her hand, making her an obvious lead for your call centre. Make it easy and help her make that phone call with Click2Call ads.

Channels for Mobile Click2Call Sales:
Google Search, Google Mobile Display Network, AdMob

Your objectives with Mobile Click2Call

• Increase volume of high quality leads to your call centre
• Decrease cost per lead to call centre
• Reach your customers – and make it easy for them to get in touch with you
• Increase call centre ROI

How we reach your objectives

• Creation of Click2Call campaign concepts
• Analysis of channel and message placement options
• Design and creation of campaign components, such as Click2Call ads and landing pages
• Monitoring of campaign performance, with continuous optimisation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Mobile Click2Call PR & Support includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTime Ads™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Mobile Click2Call campaigns with the main purpose of driving profitable online sales and leads, the KPIs are typically:

• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead
• Number of calls
• Cost per click, CPC

Pricing for Click2Call Sales

Performance fee

• Success fee (e.g. threshold on Customer Acqusition Cost (CAC) or % of order value)
• Commission (e.g. fixed amount per action (sale or lead) or % of order value)

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for apps, mobile websites, landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns