Display Sales Download product sheet (PDF)

Sell smarter

Classic display advertising charged with new technology

“Do you really reach all your potential customers?”

Sales focused display advertising combines massive reach with great targeting capabilities. If you know your customers well you have the possibility to spend your marketing budget on activities that really pinpoints them. And should you prefer a more experimental approach there is always the option to start out wide, and then narrow down the targeting as your campaign proceeds and the most profitable customer profile takes form.

In addition to this there is the option to implement retargeting technology. In reality the majority of the consumers who visit your website leave it for various reasons without buying anything. Think about it. The average conversion rate in e-commerce is about 1%, meaning that only one out of 100 visitors to your website will take action. So 99% of your potential clients, and 99% of the traffic you get – both paid and organic – is more or less a waste!

However, by now they are familiar with your brand, offerings and site – hopefully in a positive way. Using Google’s retargeting technology we display your offer again to those who previously visited your website and showed interest in your products. By showing these display ads on other websites they visit, you can retarget your customers, show relevant messages, get your customers back and increase sales on your websites.

Channels for Display Sales:
Google Display Network, YouTube

Your objectives with Display Sales

• Increase website sales volumes and order value
• Increase high quality lead volumes to website
• Decrease website customer acquisition cost
• Increase sign-ups and registrations on website
• Get a higher return on the media investment you’ve already made

How we reach your objectives

• Design and creation of Display Sales campaign concepts
• Design and creation of Display Sales campaign components, such as ads and landing pages
• Analysis of channel and message placement options
• Continuous campaign optimisation and real-time bidding
• Campaign page performance analysis and optimisation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Display Sales includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• An advantage through competitor and market analysis
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tools of RealTimeAds™ and CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Display Sales campaigns with the main purpose of increasing leads and sales, the KPIs are typically:

• Number of clicks
• Cost per thousand impressions (cost per mille), CPM
• Cost per click, CPC
• Click-through rates, CTR
• Search activity – did your display ads drive increased customer activity on search engines?
• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead

Pricing for Display Sales

Performance fee

• Success fee (e.g. threshold on Customer Acquisition Cost (CAC) or % of order value)
• Commission (e.g. fixed amount per action (sale or lead) or % of order value)

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for display ads, landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns