Display Branding Download product sheet (PDF)

Massive reach with the big three

Reach your audience where they spend their online time

“Target your audience more cost efficiently than on other big sites!”

There’s more to building brand online than just generating impressions and site traffic. Understanding your real business objective is key. One factor is who sees your ad and visits your site. Another is how this is achieved. Simply put – there are different ways of building brand online.

We’ll make sure to obtain your objectives by effective traffic acquisition to make the most of your investment, and by applying exact demographic targeting, day parting and creative testing to guarantee the right message is exposed to the right people at the right time. And we’ll synchronise your display advertising with your other online channels – like search and social – for maximum impact.

We use “the big three” global networks Google, Facebook and YouTube to reach your audience in a cost efficient way, since they together account for the majority of time spent online. We also use other networks, such as LinkedIn, all depending on your target audience and marketing objectives.

There is an established relationship between display branding and search activity. Higher brand awareness will result in more search activity, which leads to more potential online leads and sales. That is why the increase in brand searches, and other related searches, is a Key Performance Indicator that we look at for measuring the effectiveness of your Display Branding campaigns. Online, everything is interrelated.

Channels for Display Branding:
Google Display Network, Facebook, Youtube, LinkedIn

Your objectives with Display Branding

• Achieve great reach with your branding message at low cost
• Reach specific target groups with your branding message
• Ensure visibility on strategic online placements
• Launch and promote products or services and generate online buzz
• Increase activity in other channels, such as search and social

How we reach your objectives

• Design and creation of Display Branding campaign concepts
• Analysis of channel and message placement options
• Design and creation of Display Branding campaign components, such as ads and landing pages
• Target group analysis and segmentation
• Continuous campaign optimisation and real-time buying bidding
• Campaign page performance analysis and optimisation
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Display Branding includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• An advantage through competitor and market analysis
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tool CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with the leading search engines such as Google, Yahoo! and Bing
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Display Branding campaigns with the main purpose of creating brand awareness, the KPIs are typically:

• The reach of your ads
• Number of clicks
• Cost per thousand impressions (cost per mille), CPM
• Cost per click, CPC
• Click-through rates, CTR
• Post-click activity (engagement, interaction, desired actions such as downloads, page views etc)
• Search activity (did your display ads drive increased customer activity on search engines?)

Pricing for Display Branding

Performance fee

• Success fee (e.g. threshold on cost per thousand impressions, CPM)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Set-up fee including keywords and campaign structure
• Custom price for production of display ads and landing pages
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns
• Custom period for limited campaigns