Affiliate Sales Download product sheet (PDF)

Expand your sales force

Get new customers and grow your business with affiliate networks

“Can you afford not to use risk free marketing to drive more sales?”

Keybroker affiliate marketing provides a service to major advertisers who are in need of a safe, effective way to generate sales. Affiliate marketing – using one website to drive traffic to another – is based on a pay-for-performance model. This means that an online retailer doesn’t incur a marketing expense unless results are realised.

Since there are significant volumes of sales that can be achieved from affiliate marketing and because advertisers pay based on performance, this can be a vital channel for retailers.

But as an online retailer, you want to have control over where your display ads and links appear; you want to stay in touch with your most important affiliates; and you want to compensate them accurately. Keybroker will take on these issues for you, proactively managing your affiliate marketing efforts to ensure your campaigns meet and exceed your expectations.

Channels for Affiliate Sales:
TradeDoubler, Commission Junction, Zanox

Your objectives with Display Sales

• Increase website sales volumes and order value
• Increase high quality lead volumes to website
• Decrease website customer acquisition cost
• Increase sign-ups and registrations on website

How we reach your objectives

• Analysis of channel and message placement options
• Continuous campaign monitoring and optimisation
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Affiliate Sales includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise to determine the affiliate networks that are best suited to your needs
• A single time-saving interface in which to manage all your networks
• One report for all networks making it easy to make comparisons and improvements
• Methodology, technology and tools that are leaders in the industry
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Display Sales campaigns with the main purpose of increasing leads and sales, the KPIs are typically:

• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead

Pricing for Affiliate Sales

Performance fee

• Success fee (e.g. threshold on Customer Acqusition Cost (CAC) or % of order value)
• Commission (e.g. fixed amount per action (sale or lead) or % of order value)

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee
• Custom price for display ads, landing page optimisation or other production

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns