Analytics & Attribution Download product sheet (PDF)

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Understand your online marketing by analysing traffic and actions

“Do you use the right tools to fully understand and capture the power of your online advertising?”

Everything digital is measurable. That should be the starting point for all digital marketing. By continuously monitoring and optimising your marketing activities, you will gain tremendous business advantage. This is the core of online advertising, the heart of a data-driven culture and the natural way for a company like Keybroker to work.

And the data is right there, all you need to do is start transforming it into intelligence. Furthermore, it is through analytics and attribution that you can finally understand how your different online advertising channels perform together and you can start to profit from the power of search, social, mobile, display and web-TV combined. It’s The Power of Five in action.

Channels for Display Branding:
Web, Social, Mobile

Your objectives with Analytics & Attribution

• Gain a holistic view of the performance of your online marketing activities
• Gain new insights about your social media following
• Attribute values to specific marketing activities
• Improve conversion rate for your website, mobile site or social media property

How we reach your objectives

• Thorough diagnosis of your website, mobile site or social media property
• Gathering and analysis of data related to all your online marketing activities
• Detailed reporting with concrete advice on how to improve on your objectives

Keybroker’s Analytics & Attribution includes:

• Keybroker’s Analytics Team to set up your tracking and analytics
• An advantage through competitor and market analysis
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• International delivery globally across geographical markets
• Close cooperation with the leading online channels such as Google, Facebook and YouTube
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. Analytics & Attribution includes a wide range of KPIs for understanding your online marketing:

• Conversion rates, CR
• Impression share
• Number of clicks
• Cost per thousand impressions (cost per mille), CPM
• Cost per click, CPC
• Click-through rates, CTR
• Sales, in terms of number of transactions, average order value and total order value
• Leads, in terms of number of leads
• Cost per acquisition for a sale or a lead