Keybroker http://www.keybroker.com Real Time Ads automates search ads for higher relevancy, more clicks and increased conversion Keybroker has launched automated production of search ads (sponsored links) on Google and other search engines. The bottom line for search advertisers using RealTimeAds™ is higher relevancy, leading to higher click-through rates and higher conversions and more sales, while lowering customer acquisition cost. RealTimeAds™ is part of Keybroker’s online marketing platform CampaignControl©.

Four of Keybroker’s clients have been using RealTimeAds during 2008 and 2009, and are enjoying better results. For example, sponsored links produced with RealTimeAds now delivers over 20% of online sales to one Danish home electronics e-tailer, while the click-through rate has grown from 0,63% to 2,78%. At the same time conversion rates improved dramatically thanks to increased relevance, thereby lowering customer acquisition costs.

Real Time Ads uses product feeds from the clients’ product inventory databases and automatically creates sponsored links on search engines through an end-to-end solution. With RealTimeAds an advertiser can create ads for each and every offered product and automatically update the ads with changes in stock availability and price. One of Keybroker's clients keeps over 25.000 products up-to-date on Google using daily feeds and RealTimeAds. RealTimeAds is especially useful for companies with online sales and large inventories, for example within electronics, travel, shopping, entertainment and other retail business.

- The first wave of search advertising technology was about bid management, now the challenge is to automate large amounts of ads and manage campaigns in real-time. Keybroker can help marketers to automatically advertise all their products and thereby turing Google into their ever relevant and constantly updated shopping window, says Fredrik Arnander, Keybroker CEO and co-founder.

For Keybroker, who is responsible for large advertisers search marketing globally from an international Delivery Centre, RealTimeAds™ enables more productive management of growing traffic volumes. Thanks to RealTimeAds™ and CampaignControl©, Keybroker was recently awarded the distinction “One of Sweden’s Hottest Technology Companies” by two leading business publications.

]]> Keybroker is one of the 33 hottest tech companies in Sweden Keybroker is one of the 33 hottest tech companies in Sweden

Ny Teknik ("New Technology") and Affärsvärlden ("Business World") recently co-published their annual list of Sweden's 33 most promising technology companies. This year the companies are develop products ranging from hybrid machines for the forestry industry to rolling bearings for wind power stations

According to Ny Teknik and Affärsvärlden these are exciting companies, all with the opportunity to change the rules of the game for their respective industry. Young and innovative companies, with great international potential.

We are very happy to share that Keybroker made the list this year.

]]> Keybroker Raises 5 Million Euro ($ 7.5 Million) in Financing from Investor 25 FEBRUARY 2008 - Investor Growth Capital (IGC), the wholly owned venture capital arm of Investor AB, invests € 5 million ($7.5 million) in the leading Nordic search marketing company Keybroker AB. The new capital will be used to continue development of Keybroker's search advertising system CampaignControl™, to reinforce Keybroker's strong Nordic market position and drive Keybroker's further expansion into the UK, France and Germany.

Fredrik Arnander, founder of Keybroker, will lead the European expansion as new group CEO. Co-founder Fredrik Holmén will head Keybroker's continued development of world class technology for result-based online marketing as President of Products & Technology.

"The search advertising market is continuing to grow with double-digit figures across Europe. This is a very exciting market and with Investor Keybroker has found a perfect industrial and international partner for further European expansion", said Fredrik Arnander.

"The future of advertising is digital, result based and exactly measurable. The right technology will be the difference between winning and losing in this financially driven market. At Keybroker, we are very excited to increase and accelerate our systems development and to launch new winning products," said Fredrik Holmén.

Keybroker has quickly established a leading role in the Scandinavian search market through an innovative pricing model, advanced technology and a proactive international delivery centre. Keybroker's clients include leading internet travel companies the Opodo Group and eBookers, financial services company American Express and world class brands such as Absolut Vodka.

"The market for online advertising is growing fast and the media market is evolving in a fundamental way. In Keybroker we found a company that is driving this change, has a proven track record and the potential to play a leading role in the European online market," said Mikael Johnsson, Investor Growth Capital

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