AdMob becomes a seamless part of AdWords

03:13 CEST, February 07th 2013

AdMob is a giant ad network that focuses only on mobile app advertising. It was founded in 2006 and then acquired by Google in 2009. In the beginning of june, AdMob became a part of Adwords.

So what does this mean for AdWords advertisers?

Advertisers will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create and manage ad campaigns that run across more than 300,000 mobile apps in the AdMob network. Advertisers will be able to easily build, launch, and optimise their mobile campaigns, and have full transparency about where their mobile ads run. AdMob’s network of apps gives advertisers true global reach with 23 countries each generating over one billion ad-requests last month, up from 11 countries in April 2011.

Advertisers can also reach their desired audience by selecting from the categories
available in the Google Play Store (e.g. ‘Games’) or App Store and search for individual apps.

If you are interested in running a mobile apps campaign, do not hesitate to contact Keybroker!

/Caroline Löfstrand