Dustin enjoys increasing
order volumes with RealTime Ads™
Dustin is the largest online retailer of consumer electronics in Sweden, Denmark and Norway. Keybroker has managed Dustin’s search advertising since 2008, with the aim of building order volumes while maintaining and improving margins.
Dustin’s range is huge, over 200,000 hardware products, encompassing computers, servers, printers, TV and computer screens, cameras, mobile phones and home electronics. Keybroker began by building a campaign covering all of Dustin’s products, with a structure that makes it easy to see seasonality and make decisions on specific products or groups of products. The team then integrated the campaign structure across all search engines, while Campaign Analysts constantly expanded the campaign with profitable volumes and identified ways to minimise costs of expensive conversions.
Increasing the relevance of ads with dynamic content was essential to keeping Dustin ahead of its competition. RealTime Ads™ is Keybroker’s unique tool which connects a client’s entire product database to search engines. Through RealTime Ads™ Dustin gets complete coverage of all of its products; an individual ad is generated for each and every item, with price and stock availability continuously updated.
Results:
With over 200,000 products, Dustin would never be able to achieve manually what RealTime Ads™ provides. Keybroker’s approach facilitates traffic and conversions on keywords where Dustin didn’t have visibility before.
Since starting to work together, Keybroker has generated increases in Dustin’s order values by SEM by as much as 212%.
